Guide to product photography for your online export business

High-quality product photographs allow customers to understand your product in a better manner, and this can increase your conversion rate. Many businesspeople fall short in this area because of a lack of knowledge and proper technique and ignore its importance.

Excellent Product photography is not only about putting the product on the table and clicking the button on your camera. Even your brand-new smartphone or a high-pixel camera can’t do this work until and unless you set up the shot properly. Today, this blog will cover all the concepts and techniques to take a high-quality click of your product and impress your customers immediately.

Surface

The surface can be anything, either floor or tables, as per the size of your product. It is easier to choose a table if your product is small. Either way, the surface should be smooth, flat, and white. For the backdrop, you will require a vertical surface. Your wall can work fine in this case; hence, it is suggested that you choose a corner of your room. While taking photos of the front, back, and 360-degree views, you need to click them from straight ahead. Be careful; your eyes should be straight, and avoid putting them at higher or lower levels. Any tilted angle will mess up the product proportion. Hence, ensure that you take photos straight between the surface and the camera tripod height.

Backdrop

Professional photos must have a backdrop to focus on the product and remove clutter. Through backdrop, you can give a solid and single-color background to your product photograph. It will make it easy for you to edit the photo later on if required.  Usually, a white backdrop is preferred to retain the product color, even if, later on, you add color to the background while editing. You can also go with a photo backdrop changer to adjust the background during the photo shoot.

Mannequin

If you are selling apparel or jewelry, then a mannequin is a cost-effective option instead of working with a live model. Of course, you can go with models if you have a large budget, but a mannequin is also a good option, as they will remain in the same position for a series of photos. Also, it is easy for customers to predict how jewelry will look on them by looking at the mannequin instead of a real model.

You can go with a small mannequin for jewelry showing only the neck and chest area for a necklace. You can buy a small statue with only hands and wrists to show rings and bracelets.

These mannequins can easily be accommodated on your table or surface for photography. Mannequins are available in various colors; hence, you can choose as per your product color.

For apparel, you will need bigger dummies, but they don’t have to be full-body unless you want to showcase a full-body outfit. For instance, if you are selling shirts, you can choose a mannequin showing only the upper body.

Lighting

You must set up proper lighting for professional product photography. To make your product stand out in the photograph, you will require colors to appear correctly. Your product colors will seem most natural in sunlight, but you can’t wait for a sunny day for all your product photographs. Hence, the other option is full-spectrum light. Although it is not a complete replacement for sunlight, his light maintains a balance between red, blue, and green wavelengths.

In professional product photography Atlanta lights are set up in this manner to meet these requirements. They have full-spectrum lights that are passed through a white, translucent filter to avoid any harsh shadows. You must put one such light on either side of the product to ensure that it is well-lit and no shadow will appear from any angle. 

Making your lightbox

If you want to put your product in a lightbox but don’t want to buy it, then you can also make it by yourself for low-cost product photography. It only requires cardboard and tracing paper. The tracing paper will soften the light. So, you only need to put a lamp on either side of the box and a white backdrop inside the box.

Understand your camera

There are very simple changes that you should make to your camera for excellent photographs.

If you have a DSLR camera or have a budget to buy one, that's great! If you don’t have a DSLR, you can go with any of the latest smartphones. Keep the following points in mind:

 

  • It would help if you had a tripod to shoot a professional photo, as handheld photography will not work here.
  • You need to be consistent in your photographs. Hence, every time, use the same location to click pictures. 

Conclusion

To conclude, the quality of your photographs can have a direct impact on the success of your business. Excellent pictures can enhance your reputation and can give you a good return on investment.

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