How Important are Product Photography and Image Editing in e-commerce?


 

 

It rarely happens that you capture such a perfect product photography shot that it doesn't require any touch-up or post-processing. It can be anything from adjusting colors to lighting; product photography and image editing are crucial for eCommerce. As much as 87% of online shoppers agree that they make their final purchase decision based on their experience with product images. This is why eCommerce platforms like Amazon have strict guidelines regarding what product images can be used for product listings.

 

If you are new to eCommerce photography, you must understand the importance of quality products for a successful online business.

 

What is eCommerce photo editing?

 

Product photography is a simple, self-explanatory term, but what is eCommerce product editing?

 

eCommerce photo editing enhances product photos to bring out their true appeal and encourage users to know more about the product. When shopping online, people spend less than 2 seconds moving on to the following product if they are not impressed by it. This is why eCommerce product photo editing is so essential. It helps create appealing images of the product that help you pique the interest of online shoppers. Everything falls under product photo editing, from simple blemish removal to adjusting color balance. There are advanced editing techniques like ghost mannequin photography for better product portrayal on eCommerce stores.

 

To handle an eCommerce business independently, you must have good product photo editing skills. Just clicking pictures of your product is hard enough to generate sales; you must know how to present your product most appealingly to the customers. Right eCommerce photo editing skills are needed for that. 

 

Some common eCommerce photo editing tips

 

While the domain of eCommerce photo editing is vast, there are some basic types that you must be aware of. We often advise our clients to know four basic eCommerce product photography editing skills that will make their pictures a lot more appealing.

 

Remove background clutter: When your product shares the frame with other objects, it distracts buyers. This is why you must remove any background clutter. It will make your product images more consistent, and shoppers can focus on the product.

 

Color adjustment: This is required to represent the product's color accurately. It is essential for sellers of products like jewelry and apparel. The accurate color representation will also ensure customers' satisfaction when receiving the product. Make sure the color editing keeps the appearance the same as recognition, as it will lead to a high rate of returns. 

 

Adding or removing text: You can use graphics or text on the product image on eCommerce platforms like Amazon. A cheap Amazon photography service like EtherArts can help you create explanatory product images with texts, or you can learn editing skills.

 

Image resizing: Another important eCommerce product photography editing skill you must know is how to resize the images. Different online marketplaces have additional requirements; you can post images on all platforms if you can resize the product images.

 

It is essential to keep the quality of product images high 

 

The requirement contributes to the popularity of eCommerce product photography services for high-quality product images to beat the competition. In any category, your online store has to compete with millions of other sellers for the customers' attention. You must invest in quality product pictures to expect things to turn your way.

 

EtherArts have helped hundreds of online sellers improve their ROI and sell more products by creating high-quality product images for their stores. We have a deep understanding of the importance of product photography. As a reliable eCommerce product photographer, we have developed solutions to streamline the rapid eCommerce product photography process. We also have an expert team of editors for post-shoot product image editing for the best results.

 

Image quality represents the professionalism of your brand. This is why there is a need for consistency and quality in your product images. You stand to lose a lot if you are not mindfully investing in creating high-quality product images.

 

Hire product photography Tampa expert EtherArts to handle all your product photography image editing requirements. We are a reliable eCommerce product photographer known for offering cheap and sustainable services throughout Atlanta and nearby states.

 

Conclusion

 

For any online seller, eCommerce product photography and image editing are the most crucial skills. With the rising competition, you must have professional quality product images on your website and other eCommerce platforms.

 

The most viable solution is to hire eCommerce product photography services that provide cheap services. You can create high-quality product images faster and in bulk with such services. This will also reduce your seller cost and help you improve the quality of your product photos.

 

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